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A Dream Career Means Moore for the Region

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Lori Moore

We're happy to share this article by Gretchen Johnson, owner of WordPlay Marketing Communications.

As a young professional in 1981, fresh out of Hope College with a bachelor's degree in mass communication, Lori Moore dreamed of someday having her own television show.

Although she'd just completed an internship with New York City's WNEW-5, it was southwest Michigan where she chose to settle down, raise her daughter Emma Miller, and blaze her trail. Moore was born in Detroit but moved to Kalamazoo with her family when she was five. And she's been proud to call it home ever since.

Today, she is arguably the regions most recognized and beloved personality in both radio and television. This fall marked the second anniversary of her hugely successful The Lori Moore Show, which airs at 4 p.m. daily on the CW7.

The half-hour talk show is dedicated to promoting "all the goings-on in the region," Moore shared. That means Kalamazoo County, and all the communities south and west to the lakeshore, she explains.

Her bubbly enthusiasm and genuine curiosity make Moore a natural host. She welcomes three-to-four guests each day covering topics that range from serious to silly, lofty to lighthearted. Underwritten by the Kalamazoo Community Foundation, with a philosophy of "love where you live," The Lori Moore Show strives to spread that love.

"It's awesome, it's just so cool," said Moore, when asked how it feels to be living the life she once only imagined. "We have an incredible community filled with wonderful people, and I have the greatest job in the world."

Moore's career in TV was interrupted by a 32-year stint in radio. She remains known to many fans as the morning voice of WKZO, from 6-10 a.m. Hosting her own radio show at WKMI was a ceiling-cracking role that made her the first female in West Michigan to cover the coveted "morning drive" time slot. It remains rare in most markets for a woman to host morning drive alone.

And while women are still underrepresented in media, Moore's production team at The Lori Moore Show is led by her director Lisa Drzick, and producer Courtney Frisbie.

"Both are incredibly talented young women," shared Moore. "Lisa's a seasoned veteran and was very helpful as I made my way back to TV. Courtney is just starting her career, but she's great, and I count on her tremendously."

Today, guests of The Lori Moore Show talk about important programs and initiatives around education, public safety, community development and human service initiatives. And it's the go-to resource for the what, where and when of arts, entertainment, and events throughout the region. You can even catch Moore giving a recap of upcoming events by tuning into Moore on the Weekend, a regular 90-second segment spot that's now a part of the Live at 5:30 broadcast on WWMT Friday evenings.

When Moore isn't promoting the region on air, she spends much of her free time hosting fundraisers, serving as an emcee, or otherwise contributing her time to one of the dozens of philanthropic causes she's so passionate about. She is currently on the planning committee for Kalamazoo Valley Community College's 50th Anniversary.

"I started college at KVCC, and I loved it. It's a beautiful place with awesome instructors," said Moore. "They took me under their wing and said, 'the sky's the limit. Where do you want to go?' It was that support that motivated me and put me on a path to Hope College. And that experience put on a career path that led me here."

Thank goodness for KVCC. It's hard to imagine the region without Moore!

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