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Former Radio Host Transitions to Television

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Lori Moore

Lori Moore is a household name here in Kalamazoo. Perhaps best known for her career of 18 years in morning radio as host on WKZO AM/FM radio, Moore has also wowed audiences with her acting ability in local theatre and done countless voiceover roles.

On Sept. 8, she will debut in her own talk show called "The Lori Moore Show" airing at 4 p.m. weekdays on CW7. The focus will be on what makes local communities here in Michigan awesome with emphasis on Kalamazoo and towns extending to the lakeshore and south.

Busy booking guests, helping with the design of the set, and deciding the mix of the show, Moore attributes her success to loving what she does.

"People have always felt like they knew me and that's the kind of relationship I've always tried to build," Moore said. "Here in Kalamazoo its mind boggling how enthusiastic people are and how they want to be involved and give to others."

Over the years, Moore herself has become well-known for her efforts to help raise money for charity through her Holiday Dish to Pass cookbook. Proceeds from the cookbook generated approximately $750,000 for Kalamazoo Loaves & Fishes and other local non-profits.

Moore also helped start the Do Dah Parade, an early summer staple of downtown Kalamazoo events.

Moore was the 2010 recipient of the Women of Achievement Award from the YWCA of Greater Kalamazoo for her community contributions in volunteerism and philanthropy. She was also awarded the 2008 Glass Ceiling Award for being the first female morning drive host in west Michigan on WKMI in the 1980s.

"That is a male-dominated bastion to this day," Moore said.

Moore is no stranger to television; when she was a senior in college she interned in New York City at WNEW-TV Channel 5 helping book talent. Later, falling into local radio, Moore was a natural with her ability to be quick on her feet and keep things moving on the air.

Her advice to those who are interested in following her path is to take risks in their careers and create their own opportunities where you live. She stressed that knowing what your interests are is equally important and necessary along with networking and working hard--not necessarily from 9 to 5--in order to achieve your goals.

"I'm just like anyone else who had a dream and put the work in to achieve it," Moore said. "Anyone can do it; just remember to create your own destiny!"

When asked about Kalamazoo and the community, Moore expressed her passion for downtown and how it has evolved over time to include vibrant entertainment, wonderful restaurants, and shopping.

"Kalamazoo's urban core is amazing," Moore said. "I'm entrenched in a spectacular community with deep roots that include family, friends, and listeners from years past and have been able to reinvent myself making a very good living doing what I love.

"I'm so excited to have come full circle and be going back to television."

Moore is a graduate of Portage Northern High School. She earned a bachelor's degree in Mass Communication/Media Studies from Hope College and did graduate work at the University of Notre Dame.

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